The Digital Marketing Technology Landscape [INFOGRAPHIC]
According to MarTech Today, nearly 4,000 companies and their related tools are now part of the marketing technology landscape. The exponential growth in digital marketing technology has forced marketing professionals to identify the core marketing functions and systems to fit their needs.
This framework outlines the key systems that support those core marketing functions. While some examples are provided, it is not meant to be a comprehensive listing of all technologies and tools.
The main silo systems included are CRM/Sales Automation, Web Content Management Systems, Marketing Automation, Mobile, Marketing Data Enrichment, Testing and Optimization, Advertising Networks and Analytics.