Marvel Group Corporation has maintained a strong commitment to innovative office furniture design, superior quality and prompt delivery since the company's inception in 1946. Today, the company manufactures and markets a wide range of high-quality furnishings to large, small and home office markets.

Challenges

• Increase leads generated via online channels.
  
  

• Ability to quickly distribute leads generated via online channels to sales staff and dealers.

• Higher ranking in search engines for “office furniture”, “office furniture manufacturer” and other related keywords.

Azavar Delivered Results

• 10 times more leads brought to site than before Azavar™ Technologies' Webability™ solution.

• Increase conversions to leads by more than 40 percent.

• A clean, user-friendly and search-engine-friendly website with clear calls to action that entice the visitor to request more information. Once the form is submitted, the information is stored in an application that collects and distributes leads to the sales and dealers for Marvel, giving Marvel the ability to track and easily follow-up on prospective clients while maintaining and building their customer base.

• Generated top rankings in Google and Yahoo for competitive keywords.

Technology

• Adobe Acrobat
• Adobe Flash
• ASP.NET/ASP Classic
• HTML
• JavaScript
• Microsoft Windows Media
• Microsoft IIS
• Microsoft SQL Server
• Microsoft Windows Server
• Real Networks Media Server
• VB.NET

Solution

Marvel Group Corporation wanted to generate more leads from its website, but it also needed a means to collect, track and distribute those leads to its sales team and dealers throughout the country. With its experience in bringing Webability to businesses, Azavar Technologies delivered a solution that increased Marvel's online leads by ten fold using scalable Web development, successful online marketing and user-friendly creative design.

Marvel was already receiving a few leads through online channels, but there was no means to collect, track and distribute them. Azavar developed a lead administration Web application that manages leads and requests generated by the website. Azavar's award-winning designers created a simple and elegant Web application interface, making it easy to manipulate so individual sales and dealers can securely login and see only their leads, include notes and updates and even create sales estimates and revenue reports. The administrator has the ability to quickly and easily manage brochures, lead distribution and create up-to-date reports.

With a complete and functional lead management application, the next step to bringing Webability to Marvel was to increase the amount of leads received from its website. Creating calls to action was only part of the solution. Azavar understood that in order for Marvel to receive quality leads on a daily basis, ranking high in search engines for words such as “office furniture,” “office furniture manufacturer” and other related keywords was mandatory.

To achieve this goal, Azavar developed solid content, coding and meta tags that enhanced Marvel's organic results while simultaneously managing an aggressive pay-per-click advertising campaign in Google and Yahoo. The result was a top 10 organic ranking for “office furniture”, “office furniture manufacturer” and related keywords, and placement in pay-per-click advertising that generated an increasing number of quality leads for Marvel.