Case Study: PAR (Noble) Advertising Agency RIA Development & Integration
Webability™ Statement
We used Adobe Flex technology to create a way for PAR (Noble) Advertising Agency to track ad campaigns across 55 different publications.
Case Study
PAR (Noble) tracks competitive advertising information for publishers and ad executives across 55 magazine markets. Clients use PAR (Noble) data to assess competitive situations and develop sound marketing and sales strategies.
Challenge
Before partnering with Azavar, PAR (Noble) tracked advertising campaigns manually. The data-gathering process was time-consuming and tedious. PAR (Noble) approached Azavar to:
- Create a flexible website application to efficiently track ad campaigns
Solution
Using Adobe Flex, the most cutting edge Rich Internet Application development technology available, Azavar built a custom solution for PAR (Noble). The application was easy to use, and very interactive, significantly reducing the time it took to organize and analyze relevant data.
Azavar Delivered Results
Azavar developed the PAR (Noble) Advertising Trend Evaluation Engine. It is an easy, captivating way for users to track advertising campaigns throughout various publications, bringing much needed Webability to their business.
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