Enesco, LLC is a global leader in the giftware, and home and garden décor industries. Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home décor boutiques, as well as mass-market chains and direct mail retailers. Enesco’s International Headquarters is located in Itasca, Illinois. With subsidiaries in the United Kingdom, France, Canada and Hong Kong, Enesco serves markets operating in Europe, the Americas, Canada, Australia and Asia.
Azavar Webability Services:
Interactive Marketing including Branding, Website Design & Development, Online Business Strategy
Challenge:
Enesco International faces a challenge that all international mogul welcome: Success.
Enesco invited Azavar Technologies to use its Interactive Marketing Expertise to help the corporation to present a cohesive image online, boost its international online credibility, showcase its rich history and encourage new creative talents to partner with Enesco.
Solution:
Azavar conceptualized, design, and build the global Enesco corporate website that serves as the umbrella for all Enesco related sites and unify branding throughout the Enesco family of web properties.
The entry page includes links through for each region and search engine optimized text.
The corporate site displays all acquired brands unified under the Enesco brand, and provides the user the ability to filter the list by occasion or type. Each brand has a landing page with related links and items that will be customized to the selected region.