Case Study: Web to Print Application Development

Client

EnvelopesExpress.com

Challenges

• To develop a B2C model for selling customized envelopes via the Internet.
• To create a dynamic and personalized web application that is dedicated to providing business opportunities and enhance product offerings.

Technology

The technology implemented for EnvelopeExpress.com was of the highest quality industry standards, such as Microsoft Servers and Application Development products for back end, and ASP technology for the front-end processing. A relational database was created to facilitate the product information, details and specifications and process using MS-Access that supported dynamic updates on the server side. ASP technology using access ODBC drivers was connected to the database. Active X Data Objects (ADO) performed data exchange standards. Dynamic Active Server Pages were created using VB script for server side processing and client side scripting was handled by JavaScript. The feature that allows the users to upload images use a component developed in Visual Basic that interacts with ASP to transfer image files form clients machine to the database server. Another very useful capability is the instant email messaging after a transaction is performed, an automated feature that is very well blended within the application. For credit card validation, the application connects to a third party API for instant processing and approval and is also transparent to the user. The application meets all the industry standards for security and customer authentication. WebTrend was used to monitor site traffic and to collect information like customer-shopping behavior that helps EnvelopeExpress.com to stay in touch with their customers and to be competitive with their competition.

Solution

Azavar Technologies Corporation's solution for EnvelopeExpress.com was to give its customers an ever-lasting shopping experience. The strategy was to use the Internet as the core business function and link the company directly with its customers. Instead of the company pushing the product, the customer has the ability to pull the product through its supply chain. The dynamic nature of the Internet provides an opportunity to develop effective communication between the company and customer from a one-way communication to an ongoing and interactive dialogue. This helps companies to learn more about their customers on an individual level and tailor their specific needs.

Traditionally, to make a similar purchase, a customer needs to go to a print shop, select a style, review the proof and place an order in one or multiple visits. Keeping the standard purchasing experience in mind, the Azavar creative design team developed an intuitive interface that was like giving a drawing board to customers to sketch their idea. The application was robust enough to understand it and generate an instant proof of their sketch. The application has the capability to organize textual information on envelopes and provide customers with the choice to include pictures and graphics that they can load. The website needed to be dynamic and manageable for the newly founded company that finds itself competitively adapting to its quickly changing business market every day. Through the use of intuitive administration features, and database updates for an efficient process flow model, Azavar not only facilitated the ease of purchase but also developed a relationship through customer loyalty and better customer service.

The order entry is just a matter of three clicks that complete the entire purchase. This was made possible by adapting extremely user-friendly navigation. Advanced features like a shopping cart let users store their order and personal information, and perform credit card purchases that are transparent to the users. All of this is implemented through a secured Website and customer privacy and security information is appropriately displayed for customer satisfaction.

With this solution, Azavar brought Webability™ to EnvelopesExpress.com.

Contact us to find out how to achieve Webability like this for your website.