Case Study: Manufacturer Website Development
The Marvel Group, Inc. - Office Furniture Manufacturer
Client Profile
Masco Corporation is the global leader in home improvement and building products and has been in operation since 1929. Valued at $4 billion, the company has focused on the building products, do-it-yourself, home improvement and consumer markets, as well as compatible commercial markets. The corporation's home improvement brands—ranging from plumbing to decorative hardware—are regular household names. Masco serves as parent company to several different product lines including, Zenith Products Corporation, Peerless Faucets, KraftMaid Cabinetry, Delta Faucets, and the Marvel Group. Azavar Technologies was selected to design and implement a company web presence for Masco's Marvel Group division.
Challenge
- To create a new, cutting-edge, and highly functional interface for the Marvel Group's Corporate web presence in order to update and expand its product listing information.
- To develop a highly functional and competitive web presence for the Marvel Group's Point of Purchase Display Manufacturing segment.
- To develop and implement Flash animation into Marvel's online presence.
Technology
- Adobe Flash
- ASP
- JavaScript
- Media Streaming Technology
- Microsoft IIS
- Microsoft SQL Server
- Microsoft Windows Server
- VB Script
How Azavar Drove the Bottom Line
- Increased Marvel POP’s prospective customer base by over 300% within 90 days through online channels.
- Brought key, primary target prospects to Marvel POP’s sales force including Merck & Company, Ford Motor Company, and Coca-Cola Enterprises Incorporated
- Assisted Marvel POP’s sales force by breaking down the barriers of doing business globally, thus generating solid prospects from Europe and Latin America.
Solution
Each component of this project was defined by one mission: Webability™. The Marvel Group, a Masco Company division, is in constant competition with industry giants such as Herman Miller, SteelCase and Hon. In order to remain competitive, Marvel needed to update its current interface and integrate Flash animation, and develop a means of enhancing the company's relationship with its Point-of-Purchase Display Manufacturing Group.
Azavar Technologies Corporation's first task was to create and integrate an entirely new interface for Marvel's corporate online presence. Marvel faces the industry's toughest competitors. In order to remain competitive, it must continually adapt and evolve both its product line and the means in that information is displayed. With our expertise in creative execution and Webability, Azavar implemented a cutting-edge and highly scalable interface designed to visually highlight Marvel's product line to its fullest potential. Users can easily navigate the website, view Marvel products and obtain necessary product information.
Our second challenge involved developing and integrating Flash animation into the Marvel's online presence. Azavar felt that this component was necessary in helping Marvel remain competitive with others in its industry. Azavar implemented the Flash animation to only be displayed if the user had both the download capability to handle the animation and the appropriate browser plug-in necessary to view the animation. The result is an engaging and cutting-edge interactive experience for the users of MarvelGroup.com.
In addition to the a new interface and Flash animation integration, Azavar's strategy consultants purposed the development of an online presence to enhance the channel between the Masco Corporation's Marvel Group and the company's Point of Purchase Display Manufacturing Group. This complete web-based information resource has enhanced the company's relationship with the POP division, providing a detailed product database, company information, case studies and an interactive virtual tour.
Azavar and Masco partnered to successfully bring Webability to Marvel Group. Through website design, development and implementation of a highly functional, engaging and competitive online presence, the company enhanced its general market presence and further developed relationships with intra-company divisions.
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