Case Study: Legal Services Website Development
Rusin, Patton, Maciorowski & Friedman
Client Profile
Rusin Patton Maciorowski & Friedman is a legal services firm specializing in varied aspects of workplace injury law, including Worker's Compensation, OSHA, personal injury, contribution liability, wrongful discharge and employment discrimination. Founded in 1984, the firm serves a diverse client base including companies such as The Chrysler Corporation, Boise Cascade, Ameritech, Pillsbury and Wal-Mart Stores. With a strong commitment to building attorney/client relationships, Rusin, Patton, Maciorowski & Friedman has earned the prestigious Martindale- Hubbell’s highest rating for legal abilities and ethical standards.
Challenge
To enhance communication between the firm's existing and prospective clients by building name recognition and brand awareness within the legal marketplace via a progressive online presence.
Technology
Front-end Interface
Operating System
- ASP
- JavaScript
- Structured Query Language
- Visual Basic
Application Server
- Microsoft IIS
- Microsoft SQL Server
- Microsoft Windows Server
Solution
Legal service providers Rusin, Patton, Maciorowski & Friedman aimed to expand their market presence and looked to Azavar Technologies Corporation to design and develop an advanced, client-driven Webability™ solution consistent with the firm's branding and technical sophistication.
Our primary goal was to first translate Rusin, Patton, Maciorowski & Friedman's mission of providing aggressive, result-driven legal services into every aspect of the website's design and navigation. From the quick-loading home page, to the extensive online database of attorneys, downloadable forms, directional map and comprehensive outlined areas of practice, the easily navigable website seamlessly integrates Rusin, Patton, Maciorowski & Friedman's corporate identity and mission with cutting-edge technology. Furthermore, Azavar developed the website to comply with state bar regulations to protect the company's ethical considerations and avoid any potential problems that often arise from insufficiently structured website architecture and content.
In addition to appropriately conveying Rusin, Patton, Maciorowski & Friedman's marketing message, Azavar also sought to increase the number of repeat users frequenting the website. From our initial strategy consulting studies and competitor analysis, Azavar found that more often than not, law-oriented websites are usually designed solely with a "brochure" type look and feel, failing to give users reason to return to the website.
To expand the number of repeat users, Azavar structured the site to serve as an in-depth informational portal equipped with an extensive and easily navigable database of articles, newsletters and industry information.
Users can register for free email legal newsletters and seminars, browse a complete digest of legal content and get the latest company updates and industry happenings.
As timeliness of the informational resources was also an important factor, Azavar implemented a server-side
content management utility, allowing the firm's staff to manage all content in-house without the need to expend additional amounts for technical maintenance.
Azavar's ability to convey Rusin, Patton, Maciorowski & Friedman's image and brand identity has heightened the company's commitment to bringing value-added resources to its clients. Through better communicating its depth of expertise, Azavar helped expand the company's market presence and furthermore generated a steady stream of established clientele. Our insight into developing technology applications for the legal industry has allowed Rusin, Patton, Maciorowski & Friedman to capitalize on emerging technologies and online opportunities.
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